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💚 Freshness & guarantee
No cold storage, and our refund promise
Quick answer:Very. Fruit is harvested close to delivery and moved straight to your door with no cold storage in between — often reaching you within a day or two of being picked, so it ripens on your counter instead of in a warehouse.
Conventional retail fruit is frequently picked under-ripe, gas-ripened, and held in cold storage for days or weeks. GoForFresh skips all of that. We coordinate harvest timing with delivery, so fruit is picked close to when it ships and moves directly from the farm to your doorstep. That means peak flavor and nutrition, and fruit that ripens naturally at home.